MICHAEL BOYD

Building My Own Brand

9 Years of E-commerce Grit & Growth

Two Sides to Every Business

Why most folks only see half the picture

Running a small business means building two things at once: the engine that keeps sales coming in, and the story that makes people care. On YouTube, that story is what turns visitors into a community.

Most people waste time and money on help that only covers one side.

I’ve learned both. Battle Born Grooming Co taught me how to build the engine. Tourabunga.com taught me how to share a story that brings people in.

The case studies below show how it all fits together.

Nearly a Decade of E-commerce Grit & Growth

BATTLE BORN GROOMING CO

Before I started helping other business owners, I spent almost a decade building my own. Battle Born Grooming Co. was not just a project; it was my business school. It was my proving ground for every idea, every strategy, and every lesson I now bring to my clients. We started it at our kitchen table, and I was involved in every single step, from mixing products to building the website. We were actually making money within six months, not because of some secret marketing trick, but because we focused on making good stuff and treating people right. This is that story.
View BATTLE BORN GROOMING CO Case Study
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the power of storytelling for your brand

CASE STUDY: TOURABUNGA.COM

When we started over abroad, I picked up a camera and started documenting our journey on YouTube. No script, no plan. Just sharing what we were going through as it happened. The struggles, the small wins, the moments when we had no idea what we were doing.

That simple decision to document our story turned into something bigger. A global community found us, and it became one of the most powerful ways to connect with people and bring them to our website.

This case study shows how it worked, and it's the same approach I bring to helping other creators find their audience on YouTube.

View - TOURABUNGA CASE STUDY

A Roadmap for Your Journey

So, what does building a hair styling products brand from scratch have to do with building a community with a camera?

It's everything.

Those two experiences taught me the same lesson, just from different sides:

  • Building Battle Born Grooming Co was nearly a decade of grinding through every part of running a business, the hard work it takes to make a real product and get it into people's hands.
  • Creating Tourabunga showed me that the best way to connect with people is by sharing what's really happening, not some polished version of it.

Here's what I learned: people don't just buy products and services, they connect with the story behind them. The real work, the real challenges, the real reasons you started - that's what makes people care about your business. I get that, and that's what I help you figure out.

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How I See the Whole Picture

Putting the Lessons to Work

That combination of grit and story is what I bring to the table for your business. It's about seeing the whole picture and knowing how to work on both sides of the coin.

  • E-commerce & Shopify Growth: I know what it takes to build a Shopify store that feels like a real home for your brand, not just a storefront. We can build the engine that runs your business and make sure it runs right.
  • Amazon Seller Growth: I've spent years wrestling with Amazon's constantly changing rules so you don't have to. I know the frustration and I know how to navigate it.
  • AI Powered Marketing: AI isn't magic, but it's a powerful tool when you know how to use it right. I can help you cut through the hype and use AI to actually grow your business, not just chase the latest trend.
  • Web Development: Every business needs a solid, reliable website. I build no-fuss WordPress sites that just work, so you can focus on the stuff that matters.
  • Copywriting Packages: The right words build trust. From product descriptions to email campaigns, I help you find an authentic voice that turns visitors into a real community.

The bottom line: I help you build the engine and find the soul. Both matter if you want something that lasts.

Michael boyd

Let's Figure Out Your Next Step.

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Michael Boyd

Small Business Owner

I’m not here to sell you complicated strategies or buzzwords. My goal is to offer the honest, hands-on help I wish I’d had when I was starting out.

If you feel stuck, or just need a second set of eyes on your project, let’s talk. No pressure, no sales pitch, just a real conversation about your business.

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Michael Boyd